31 July 2008

Switch Media has announced its partnership with the Australian Broadcasting Corporation for the provisioning of content for the ABC’s internet TV service, iView. Under the agreement, Switch Media captures, encodes, and publishes ABC daily broadcast content for online viewing shortly after the programmes go to air.

“We are delighted to be an integral part of iView, a service which we believe sets a new standard for internet television in Australia”, said Christopher Stenhouse, CEO of Switch Media. “We feel that the ABC’s need for high-resolution encodings of their programmes – delivered soon after they air – marries perfectly with our services in online video distribution and management.”

Ian Carroll, the ABC’s Director of Innovation, said, “By using Switch Media, the ABC has been able to simplify and speed up the process for delivering content via iView. Because we can rely on them to provide a significant amount of the content for the News, Catch-Up, and Arts channels, we are able to focus our attention on making iView a compelling program experience for Australians.”

About iView

The ABC’s iView is the next phase of television broadcasting in Australia. An innovative new online TV service, iView features six channels that allow viewers to watch a variety of the ABC’s TV programs streaming online. It includes a children’s channel, documentaries, ABC shop, a news channel, arts and “Catch-Up” where people can view popular shows from the last few weeks. To experience iView, visit http://www.abc.net.au/iview.

About Switch Media

Switch Media is a leading digital communications group. Working with organisations that see video as an integral part of their business strategies, Switch Media maximises the effectiveness of online and mobile video in the day-to-day operations of clients large and small. For more information, visit http://www.switchmedia.asia.