4 December 2008

Switch Media today announced the expansion of its enhanced interactive video services in the Indian marketplace. This expansion provides broadcasters, publishers and corporate clients in India with a partner who is an expert in integrating high quality, full screen video into online and mobile properties in a secure, scalable environment. Working to the exact specifications of each client, Switch Media offers first-in-class expertise throughout the entire ecosystem of video technology, from strategy and planning, to hosting, maintenance, and distribution, to live streaming video, ad delivery, and subscriber-based portals.

Namit Bimbhat, CEO of Switch Media India, said, “As clients look beyond television to attract and retain a growing audience, the need to provide a robust and scalable video content management platform becomes imperative. Increasingly, companies are looking to leapfrog traditional distribution mediums using on-demand, live streaming, and 3G mobile video. We make this possible for them.

“Our technology is well-suited for an environment like India in which internet capacity can fluctuate widely from one area to the next,” he continued. “We built our platform from the ground-up to be flexible, offering varying speeds of content delivery so that viewers experience near-instantaneous online and mobile video.”

Recently, Switch Media conducted a live streaming video session for INSEAD for their Leadership Summit Asia 2008, giving viewers around the world the chance to “attend” the summit via live video and an interactive real-time chat room through which questions were posed to speakers and panellists.

In addition, Switch Media India has begun working with a number of Indian clients seeking to monetise their online properties with ad-supported video, create a subscription-based full screen internet TV portal, or stream live video to their viewers around the world. The company expects to make further announcements on these deals in the near future.

Switch Media India is based in Mumbai and is looking to expand to other cities in 2009. Its global presence also includes offices in Sydney, Hong Kong and Singapore. Visit Switch Media online at www.switchmedia.asia.