The Australian Financial Review launches Financial Review TV using an innovative new internet TV platform from Switch Media

10 March 2009

Switch Media is pleased to announce the extension of its relationship with The Australian Financial Review, which is using Switch Media’s new internet TV platform for Financial Review TV. Under the agreement, Switch Media provides development and video hosting services for Financial Review TV, an exclusive business-centred internet TV portal where subscribers can watch short- and long-form videos that are updated regularly. Through Switch Media, Financial Review TV is able to offer a host of features:

• Video “chapters” set by the Financial Review that allow viewers to jump to any pre-determined point in a video
• Transcripts of each video, which can be skimmed for key phrases
• Extensive integration of related articles and content
• The ability to email and share video links with other subscribers
• A minimalist design that approximates the look and feel of television
• The same full-screen, high quality videos that viewers have come to expect from Financial Review TV

“The opportunity to be a part of Fairfax Business Media’s expansion plans in internet TV is tremendous for us,” said Christopher Stenhouse, CEO of Switch Media. “Through our enhanced online video platform, we’re able to offer them an all-in-one internet TV package that integrates fully with their existing infrastructure and subscriber database.”

Mark Henley, CIO of Fairfax Business Media, said, “We are pleased to be increasing the value to our subscribers through Financial Review TV, facilitated by Switch Media. Financial Review TV is a key part of our long-term online strategy, and Switch Media’s platform allows us to offer our subscribers an internet TV experience unlike any other.”

About Switch Media

Switch Media is a leading digital communications group. Working with organisations that see video as an integral part of their business strategies, Switch Media maximises the effectiveness of online and mobile video in the day-to-day operations of clients large and small. With its flexible, purpose-built video content management system (CMS), content distribution network (CDN), and modular internet TV player, Switch Media provides an all-in-one internet video platform, freeing clients to focus on what they do best. For more information, visit http://www.switchmedia.asia.

About The Australian Financial Review

For more than 50 years The Australian Financial Review has been the authority on business, finance and investment news in Australia. It has a reputation for independent, award-winning journalism and is essential reading for Australia's business and investor community.